In Kerala, there is a marked preference towards modern and convenient living style. This means owing a Kerala Flat or apartment instead of a traditional Kerala house. A definite shift in the attitudes of the people are reflected in this move from stand alone houses surrounded by land to community living in flats or apartments which offer many facilities like lack of worry to the residents because things like the upkeep and maintenance of flats, payment of bills, security etc., are collectively undertaken by residents’ associations. The comfort and convenience of a hassle free life is a sure attraction.

Many real estate developers’ characteristic in:

• Ensuring local participation in construction activities
• Blending new styles with traditional ones and designing according to the lay of the land
• Its use of locally available and innovative materials
• Cutting down consumption of energy intensive materials using appropriate technology

Real estate construction and development are mutually supportive. Housing provides a base for achieving economical independence and upgrades the quality of life.

In the early days, flat and apartment builders foray into the field of building construction witnessed a severe shortage of skilled labor in this particular style of construction. Various skill upgradation programs were organized by the government in masonry, carpentry, plumbing, landscaping and such other skills related to this particular style of construction and habitat. These benefited hundreds of youth and women by empowering them with desirable skills.